Making It Work
If I had a dollar for every time someone asked me if I just absolutely love Project Runway upon hearing that I'm a fashion designer, well...let's just say my studio would be about 10x as big, have a fancy cappucinno machine and a robot that brings me a fresh cup every hour. While that might be a slight exaggeration, I do get asked that a lot. The show's extreme design under pressure atmosphere is not my cup of tea, but it does illustrate a great point with Tim Gunn's tagline, "Make it work".
In the studio you'll often find me making it work --most recently I rearranged the atelier and transformed it into a tiny little photo studio to get some better product shots. Not everyone has a professional photographer on call (I certainly don't!) so, I decided to take matters into my own hands rather than waiting (ok, ok, I was procrastinating!) for a solution to fall from the sky and magically make my photos look a bit more polished. I have to admit, this was kind of a big step for me. I don't have much experience in photography, but I've known for a while that many of my product shots could be better, so I just jumped in.
After taking stock of what I do have that might help me get better photos (tons of fabric for backdrops, a studio that fills with light on a sunny day, a gorgeous hardwood worktable, my dressform, several lovely friends who might be bribed into modeling, my trusty iPhone and just a tiny bit of space) I came up with the below setup:
As far as "making it work" goes, I think Tim Gunn would be proud. No matter which hat I'm wearing for KD on a given day, there's always a little bit of making it work that I have to do. That is one of the joys of owning a business, I get to stretch and challenge myself in new ways all the time. Sometimes it's not always as fun (or as successful) as this mini photoshoot was, but no matter what it's another way to grow, which is what makes this so much fun.
How do you make it work in your business & life? What's your best advice for others new in the small biz world? I'd love to talk with you in the comments below!